The goal of the project was to create a logo and visual identity for a project that strengthens the physical and mental health of children. Cooperation continues in the creation of a web presentation and an ecommerce solution with accessories.
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02
Color palette
Navy
#1E4B8A
Autumn
#A07364
Skin
#BE9B91
Dark
#232328
03
Typography
Alexandria Bold
Google Fonts
Alexandria Regular
Google Fonts
Alexandria Light
Google Fonts
04
Concept & Design
BALAYOGI means "children's yoga practitioner". The shape of the logo is therefore deliberately reminiscent of the yoga position of a child (balasana).
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Business cards
Sample work with typography, colors and logo variants.
Book cover
Sample work with typography, colors and logo variants.
